Eva’s is more than a shelter…
Eva’s gives Toronto’s street youth a fresh start
Regardless of race, religion, or sexuality, Eva’s is a safe place for homeless youth to build there skills they need to achieve their goals. Eva’s works collaboratively with homeless and at-risk youth to help them reach their potential to lead productive, self-sufficient and healthy lives by providing safe shelter and a range of services.
Eva’s is an approachable organization with a holistic vision. The branding reflects that. Simple type, clean design, and a message that makes Eva’s purpose clear to potential donors.
The "house" symbol is a representation of a safe place to stay for youth, and a space to have their voices heard once again.
Responsive Multi-Device Applications
Homepage POV Experience
Eva’s immersive Homepage experience focuses on three real stories of Eva’s youth. Each of the narratives is told from the viewer’s point of view, forcing the audience to experience the real life situations that left some of Toronto’s youth homeless. A powerful story unfolds in steps, as an emotional falling out occurs. Later, the story resolves to a positive transformation through one of Eva’s programs.
Eva’s Integrated Campaign
Print and Out of Home
Eva’s brand campaign highlights the dramatic change that can happen in the life of a homeless or at-risk youth when they are given a second chance – a fresh start.
The campaign shares stories of formerly homeless youth who participated in programs and services at Eva’s that helped them secure employment and independent living