Cook with Campbell’s
Responsive website redesign
Canadian version of Cook with Campbell’s recipe site needed a major redesign in order to make the site responsive, as well as to create a more engaging overall experience for consumers, encouraging them to use the site as a destination for recipe solutions.
Outdated visual elements and photography were stripped out to make way for a sophisticated, beautiful experience where the user could navigate easily between expertly-crafted UI elements, filter through the recipes and the Campbell’s products, and share with their friends.
The website moved away from being a static page and focused on showcasing the Campbell’s product being used in the various recipes. Thoughtful information design, beautiful photography, and device-friendly recipe views bring polish and increased usability to this vast recipe platform.