They are Division Twelve, and they make things. Things that make people happy. From tables, to chairs, to stools, to chair-stools, their bent metal furniture is built to last.
Bitsi: Product Press Shot
An itsy-bitsy chair for the teeny-weeniest of spaces. Bitsi is all about compact comfort. It’s got some serious cushion on its sleek, small frame. Whether you’re working with 500 or 5 sq. feet, Bitsi is as itsy as it gets.
Press shot concept: The main area of the shot draws its inspiration from Bitsi’s compact size, and puts a whimsical twist on it. Bitsi finds itself in a room where everything is oversized, creating a surreal scene with seemingly everyday objects. Bright, playful hues draw the viewer in, with Bitsi becoming a vivid focal point in the foreground.
Goldi: Product Press Shot
Forget bears, it’s more like Goldilocks and the three chairs. With thin, classic, and chunky frame options, you can choose which one is just right for your space. Stackable, and super stylish, let’s face it, every passerby will want to break in and take a seat.
Press shot concept: Inspired by the playfulness of the “Goldilocks and the Three Chairs” concept, the main area of the shot is contained inside a room that’s been overturned by an unwanted guest. Her presence can be seen through the tiny footprints and broken bowls she left behind while choosing her favourite chair.
Twigz Product Launch: Print
With its minimal frame, Twigz proves that you don’t need a lot to make a big impact. It’s like blue eyeshadow—less, is more. Easily stack and combine chairs, benches and tables for a standout look that everyone will “ooh la la” over.
Agency: Cossette // Creative Directors: Alex Korobova, Alene Shahnazarian, Mark Neil Balson // Art Direction & Design: Alex Korobova, Paula Dopuđa // Copywriting: Alene Shahnazarian // Photography: Brandon Titaro